This one has two funny origin stories, which feels right for a shirt this cool.
First, this was only our second shirt design. We were selling Julie’s very first shirt at live events, and people kept asking her to autograph them. Julie’s solution? Pure genius. She said, “For our next design, can we just put my signature on it so I don’t get a hand cramp signing all those autographs?” Poor Julie. Fame is hard. Meanwhile, not one single person was asking for Derrick’s autograph, but who’s keeping score?
Then came story number two. At first, the shirt just said Cool Man. But people kept saying, “Well, I’m not a man.” So we had to explain that “cool man” is just one of Julie’s favorite things to say. It’s not about being a man. It’s about being cool... man. That’s why the quotation marks matter.
To wear this one the Julie way, there is a proper procedure: cross your arms, lean back a little, throw on some sunglasses, and say it with confidence: “Cool man.” Now you’re doing it right.
