Everyone Could Use a Little More Julie

This isn’t really a company story. It’s a story about Julie, and the way she moves through the world, which just happens to have turned into something people can wear.

How This Became Julie’s Cool Shirts

This didn’t start with a business plan or a brand strategy. It started when Julie lost her job of 13 years and decided to try something new.

She made a shirt. Then another. 

And people started to notice, not just because of how they looked, but because of how they felt. 

The messages were simple, but they weren’t empty. They reflected a way of seeing the world that people recognized, and in many cases, realized they needed. What began as something small quickly grew into something shared.

Today, these shirts show up in everyday places, grocery stores, classrooms, and conversations between strangers - quietly doing what Julie has always done:

reminding people to lead with kindness, to include others, and to not overcomplicate what really matters.

SHOP THE SHIRTS